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Reaching Out

What the Public Will See
The Sun Safety Alliance (SSA) will reach out to the public with sun-safety messages in stores as well as on the Internet, print, and broadcast media.

Store Brochures, Displays, & Decals—Brochures, store displays, and window decals outlining the risks of UV exposure, sun-safety practices, and the proper use of sunscreen and other sun protection, will be distributed to all participating retail stores.

Internet—Our Web site (as seen here) serves as our online information resource center for Parents and Kids, as well as Educators and Healthcare Professionals.

Public Service Announcements (PSAs)—Public service announcement "commercials" will appear on radio and TV stations in various cities across America.

Print Ads—Ads placed in newspapers and leading magazines will encourage consumers to visit the SSA Web site—and look for information brochures at local retail pharmacies.

Staying in the Public Eye
Working in conjunction with our Block the Sun, Not the FunSM school program, our Public Relations efforts encourage people and kids to "Get Sun Certified!"

Launch Event—A national announcement to the media will introduce the Sun Safety Alliance (SSA) and its exciting programs to the general public.

Media Support—Workingin conjunction with our school program,a media-driven "call to action" will generate awareness and understandingabout the importance of sun-safe practice.

Grassroots Initiative—Working with schools, the SSA will encourage sun-safe practices among children, eventually spreading our message throughoutnearly every local community.

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