The Sun Safety Alliance, Inc. (SSA) is a communication and educationally focused not-for-profit organization with the mission to reduce the incidence of skin cancer. SSA is dedicated to creating national awareness of skin cancer as an important health issue. SSA believes that a concerted focus on skin cancer prevention, education, and awareness is the only way to change generations of behavior.
A unique partnership between SSA and its management organization, the Entertainment Industries Council, Inc. (EIC), brings the power and influence of the entertainment industry to bear on sun safety and skin cancer prevention issues. EIC is a not-for-profit organization with over 25 years of experience in educating, serving as a resource to, and recognizing the incredible writers, directors, producers, performers and others who are committed to making a difference through their art.
Together, SSA and EIC work to elevate sun safety and skin cancer prevention in national media space through various program activities and providing resources for the accurate depictions of sun safety in entertainment and news media.
SSA additionally works to:
- Bridge the gap between research on sun safety and skin cancer prevention issues and strategic means of communicating them to the public.
- Educate the public and improve public awareness regarding the importance of sun care safety, especially for children, with the goal of helping to prevent skin cancer due to sun exposure; To encourage members of the public to take action to protect themselves and their families, especially children, from the dangers of the sun;
- Enhance the ability of healthcare providers, including community pharmacists and physicians, to promote the mission of eliminating skin cancer.
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