The Sun Safety AllianceTM (SSA) is being established as a nonprofit coalition dedicated to the task of reducing the incidence of skin cancer in America. The Alliance, founded by the National Association of Chain Drug Stores and Coppertone® Suncare Products, is working:

1. To educate the public and improve public awareness regarding the importance of sun care safety, especially for children, with the goal of helping to prevent skin cancer due to sun exposure; To encourage members of the public to take action to protect themselves and their families, especially children, from the dangers of the sun;
2. To enhance the ability of healthcare providers, including community pharmacists and physicians, to promote the mission of eliminating skin cancer due to sun exposure.
3. To engage in any and all lawful activities incidental to the foregoing purposes or as may be permitted by law, except as specifically restricted herein or in the bylaws of the Corporation.

Our Mission:
To significantly reduce the incidence of skin cancer in the United States by motivating people to actively adopt and practice safe sun behavior.

Click here for a complete pdf backgrounder* of who we are.