As a member of the media, you can help make a difference in the lives of millions. Skin cancer is an issue and concern that directly affects everyone. By raising the awareness of the link between sun exposure and skin cancer through news stories that not only outline the health risks but also promote sun safety, you will not only be helping us to change public attitude—you'll be helping us to save lives.

Little known is the fact that skin cancer is the nation's most commonly occurring form of cancer, and that one person dies every hour from melanoma, the most deadly form of skin cancer. Much of the growing incidence of skin cancer can be prevented, especially if children and their parents practice good sun safe habits early in life. Educating kids and parents about this is the Alliance's mission. Our goal is to help keep today’s children from becoming tomorrow's skin cancer hourly statistic.

The Sun Safety Alliance needs you to help us reduce skin cancer in the US through information and education initiatives that encourage the practice of proper sun protection. Inform your readers, viewers, and listeners about how learning and practicing sun safety saves lives!