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In the following PSA, CBS Cares uses humor and bends visuals to make a serious statement about the dangers of sun exposure.
 
 
The Sun Safety Alliance is dedicated to reducing the incidence of skin cancer and creating national awareness of this important health issue in America.   SSA believes that a concerted focus on skin cancer prevention, education, and awareness is the only way to change generations of behavior and lifestyles. SSA is a Center of the Entertainment and Media Communication Institute, a division of the Entertainment Industries Council, Inc. (EIC), (www.eiconline.org). EIC brings the power and influence of the entertainment industry to communicate about health and social issues. (Learn More)
 

Sun Safety Tip of the Day

Monday: Insect Repellants reduce sunscreen’s SPF by up to 1/3. When using a combination, use a sunscreen with a higher SPF!

Tuesday: Over exposure to the sun’s harmful rays can result in sunburns which increase your risk of developing skin cancer. Therefore, check your local UV Index which provides important information to help you plan your outdoor activities in ways that prevent overexposure to the sun. The UV Index forecast is issued each afternoon by the National Weather Service and EPA.

Wednesday: Seek the shade whenever possible! The sun’s UV rays are strongest between 10 a.m. and 4 p.m. so remember the shadow rule when in the sun: If your shadow is short it’s time to abort and seek the shade!.

Thursday: Don’t be deceived by color or cost of Sunglasses! The ability to block UV light is not dependent on the darkness of the lens or the price tag. While both plastic and glass lenses absorb some UV light, UV absorption is improved by adding certain chemicals to the lens material during manufacturing or by applying special lens coatings. Always choose sunglasses that are labeled as blocking 99-100% of UV rays. Some manufacturers’ labels will say “UV absorption up to 400nm.” This is the same thing as 100% UV absorption. Look before you choose!

Friday: Sunburn doesn’t only happen during the summer! Water, snow and sand reflect the damaging rays of the sun, which can increase your chance of sunburn. Protect yourself year round by using sunscreen with protection from both UVA and UVB rays, and an SPF of 15 or greater. Wear protective clothing, such as long-sleeved shirts, pants, a wide-brimmed hat, sunglasses, and sunscreen on the exposed areas of your skin whenever possible! Block the Sun, Not the Fun!

 
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